Ella – “Her”

Domestic violence rises by 38% when England loses a football game. Brands usually aim to help the victim in these situations. We want to offer the offender help.

To do this we have partnered up with Euros 2020 to create an anonymous helpline for men that can’t control their anger.

If England loses, all sales of Stella will be halted across the country. For 24 hours supermarkets, pubs, bars, and restaurants will not sell a single can of Stella.