Nestlé Pure Life

Water is water

Water bottle brands all charge different amounts for water. People think they’re paying for quality but in fact, they’re paying for the bottle and label.

Water Tasting Competition

It’s a nearly impossible task to distinguish any noticeable flavour difference between bottled water brands. In order to prove this, we are setting up water tasting stalls around popular parks in London.

Bottle Redesign

We are going back to basics and redesigning the PureLife bottle for people who just want a bottle of water.